Kellog Super Bowl Ad Review with Tim Calkins & Derek Rucker

Attendees joined Tim Calkins and Derek Rucker for a dynamic review of this year’s Super Bowl commercials, exploring what makes an ad unforgettable. The discussion broke down the elements that capture attention, drive brand value, and resonate with audiences—revealing what separates good ads from the very best.

Tim Calkins is a clinical professor in marketing, the associate chair of the marketing department within Northwestern University's Kellog School of Business.

Derek Rucker is a professer of Entrepeurial Studies in Marketing at the Kellog School of Business, as well as the co-chair of Faculty Research at Northwestern University.